11 Build Your Own Bundle (BYOB) Examples From Shopify Brands for BFCM 2026
Black Friday shoppers are rarely buying for just one person. They are picking something for a sister, a colleague or a friend whose tastes they know pretty well, and a ready-made set does not always fit. That is why more Shopify brands are adding a build your own bundle (BYOB) to their BFCM plans.
A good BYOB lets shoppers choose what goes in the box while the brand decides the rules. Here are 11 real examples from Shopify brands across beauty, food, grooming and pet gifting, along with what you can borrow from each one.
What is a build your own bundle?
A build your own bundle lets shoppers put together their own set from a group of products you have chosen. You decide which products are eligible, how many can go in and how the pricing works. The shopper fills it in.
You may also hear it called a BYOB, a build-a-box or a Mix & Match bundle. A BYOB will not replace every offer in your store, because curated sets still work really well for shoppers who want a quick gift. Our guide on fixed bundles vs Mix & Match can help you decide when to use each one.
Why BYOB bundles work well for BFCM
BFCM gifting comes with a simple problem. Shoppers know the person they are buying for, and they often want to change one thing in a ready-made set. A BYOB gives them that control without making them browse product after product.
It also gives you more ways to build a strong offer. You can reward bigger boxes with better pricing, add a free gift at a higher tier and keep the discount on the bundle, which leaves the rest of your catalogue at full price. If you want to look at the numbers, read our post on how bundles can improve profit margins.
11 BYOB examples from Shopify brands
Offers can change during the sale season, so check each brand's page for the latest details.
1. BK Beauty: Brush Bundle Builder
BK Beauty's Brush Bundle Builder lets shoppers choose their own brushes and rewards them as the set grows. Shoppers get 10% off 4 pieces, 15% off 8 with a free brush soap, and 20% off 16 with a free travel bag.
What you can borrow: Pair your discount tiers with a useful free gift, so a bigger bundle feels like a better deal. This builder is powered by FoxSell.
2. INN Beauty Project: Build Your Own Bundle
INN Beauty Project's builder keeps the offer easy to understand. Shoppers get 15% off 4 products and 20% off 5, and a running count shows how many products they have chosen.
What you can borrow: Keep your rules short enough to understand at a glance. Two clear tiers can be easier to follow than a long pricing table.
3. Sigma Beauty: Build Your Own Sigma Set
Sigma Beauty's set builder lets shoppers combine brushes and cosmetics. They save 15% on 2 items, 25% on 4 and 35% on 6 or more, and the discount applies without a promo code.
What you can borrow: Apply the saving automatically. Shoppers can see their deal as they build, and nobody has to hunt for a code during a busy sale.
4. Fenty Beauty: Build Your Own Blush and Brush Bundle
Fenty Beauty's bundle has just two steps. Shoppers choose one blush, choose one brush and they are done.
What you can borrow: A BYOB does not need a long list of choices. Pairing one product with the tool used to apply it makes a small, easy gift.
5. ADORN Cosmetics: Build Your Own Bundle Collection
ADORN Cosmetics gathers several build-your-own offers in one collection, including a travel or Christmas gift set, a natural beauty sample set and a magnetic makeup stack.
What you can borrow: Give your BYOB offers their own collection page, so your emails and ads have one clear place to send shoppers.
6. The Sardar Co: Build Your Own Gift Box
The Sardar Co's gift box comes in sizes of 3, 5 or 7 items. Shoppers choose from grooming products such as beard oils, balms and washes, and each box includes free gifts and gift packaging.
What you can borrow: Build the gift experience into the offer. Size options and gift packaging help the shopper feel the box is ready to give.
7. Félix & Norton: Build Your Box of Cookies
Félix & Norton's cookie box comes in sizes from 6 to 48. Shoppers choose a size, fill it with their favourite flavours and see their box take shape as they go. It feels a lot like choosing cookies at a bakery counter.
What you can borrow: Recreate a familiar in-person experience online. Multiple box sizes also make the same offer work for family gifts and office sharing. This builder is powered by FoxSell.
8. Built: Build Your Own Box
Built's protein bar box asks shoppers to choose up to three flavours for a 12-bar box, with a counter showing their progress. The price stays the same whichever flavours they pick.
What you can borrow: Use a fixed price when you want the decision to be about flavour. A simple progress counter also shows shoppers exactly what is left to do.
9. Poppin Candy: Create Your Own Pick 'N' Mix
Poppin Candy starts with the format. Shoppers can choose a bag, bowl, platter, snackle box, candy case or cup, then fill it from a wide range of sweets.
What you can borrow: Choosing the container first makes a large catalogue feel more manageable. Filters also help when shoppers have many products to look through.
10. Candymail: Build Your Own Candy Box
Candymail's candy box follows three simple steps: pick, mix and pack. Reward thresholds add free candy at £35, free UK delivery at £50 and a free gift at £75.
What you can borrow: Show shoppers what they unlock by adding more. Rewards give them a reason to keep building, and they may let you ease off a deep discount.
11. Pet House by One Fur All: Build a Bundle Candle Three-Pack
One Fur All's bundle lets shoppers pick any three Pet House candles at a bundle price, so they can mix fragrances without working through a long builder.
What you can borrow: A pick-3 offer is quick to launch and easy to explain. It suits brands with a focused range of scents or flavours.
How to build a BYOB for BFCM
The brands above sell very different products, but their bundles follow a similar pattern. Here is how to put your own together with FoxSell:
- Choose the products. Start with bestsellers and products that work well together. You can also use a bundle to help slower-moving stock get noticed.
- Set the selection rules. Decide how many products shoppers can choose and whether they need one from each category.
- Plan your pricing. Use a fixed price or discount tiers, then check the margin at each level. Our guide on bundle pricing strategies covers this in more detail.
- Name it clearly. Tell shoppers who the bundle is for and why they should build it. Our bundle marketing guide has more ideas for naming and placement.
- Test it before the sale. Try it on mobile, test your discounts together and see what shoppers experience when a product sells out.
It also helps to launch early. Going live before the busiest days gives you time to watch how shoppers use the builder and fix anything confusing. Our post on common bundling mistakes covers a few more things to look out for.
Conclusion
The best BYOB bundles feel simple for the shopper because the brand has done the planning. Whether you sell brushes, cookies or candles, start with one clear offer, make the rules easy to follow and show shoppers what they get for building a bigger box.
If you are planning your BFCM offers, FoxSell can help you build guided Mix & Match bundles with selection rules, tiered pricing and free gifts. You can also read our guide on why Shopify brands are choosing Mix & Match bundle builders for BFCM gifting.
