How CookDineHost solved bundle load time, free gift pricing, and checkout clarity with FoxSell

About CookDineHost

CookDineHost is an Australian brand built by Marion and Tim, two people who genuinely care about how a kitchen feels to cook in and how a table feels to gather around. Over the years they have built a wider portfolio that includes MAKO performance cookware, and every single one of those brands carries the same philosophy of obsessing over the details and never settling for something that does not outperform what already exists.

They know their customers well because they are their customers. So when it came to building their bundle experience online, the expectation was exactly what you would expect from them. If someone is shopping a bundle on their store, that experience should feel just as considered and effortless as the products inside the box.

The Challenge

When CookDineHost started expanding their bundle strategy, a few problems began showing up that were hard to ignore.

The first one was speed. Their bundle pages were taking too long to load, and for a brand that sells premium products, a slow page is the last thing you want a customer to experience. It creates friction right at the moment you need them to feel confident about buying.

The second problem was a little more technical but just as important. CookDineHost was running promotions where a free item was included as part of a bundle, but at checkout that free item was not always showing up as zero dollars in the order. So a product being marketed as a free gift did not always look free when the customer actually got to paying. For a brand built on trust and transparency, that kind of mismatch is not something you can leave sitting there.

And then there was the migration. The team had a very short window to move a large number of bundles to FoxSell before the Black Friday sale went live. But the real challenge was not just the scale of the migration, it was making sure the logic behind each bundle, across different formats and campaigns, carried over correctly without anything breaking in the process.

When you are dealing with all of this at once, it is not just a technical headache. Every issue directly impacts sales, creates frustrating experiences for shoppers, and slowly starts affecting the brand’s reputation. That is what made finding the right solution so important for CookDineHost.

The Solution

FoxSell came in and the first thing the team did was sit with each problem properly rather than just patching things on the surface.

The speed issue came down to how the bundles were being loaded on the storefront. By rebuilding the setup using metafields and metaobjects, the pages became much lighter and the experience finally felt smooth in the way a premium brand's store should always feel to shop.

The free gift pricing took a bit more of a structural rethink. The relevant offers were moved from a fixed bundle format into mix and match bundles, which gave the team a lot more flexibility in how those promotions were put together and made sure that whatever a customer saw on the product page was exactly what showed up when they got to checkout.

For the migration, FoxSell worked through the full catalogue carefully so that every bundle came across with its logic intact. Different formats were used where they made sense, mix and match for curated cookware offers and custom layouts for wherever CookDineHost had a specific vision for how they wanted things to look on the storefront.

For product families that involved multiple components, multi-variant bundles were used to make the selection experience easier to follow. A good example of this is the MAKO Ultimate Kitchen Upgrade Set, a 14 piece cookware set live on the store that shows how a more complex multi-product bundle can still feel straightforward and easy to shop when the setup is done right.

One thing that made a quiet but real difference was a component display widget added to the multi-variant bundles, which simply showed shoppers what was included for the variant they had picked. It sounds like a small detail but that kind of clarity is often what takes someone from hesitating to actually buying.

The Results

Since moving to FoxSell, CookDineHost has crossed seven figure bundle revenue with thousands of bundle orders fulfilled across their catalogue. The storefront feels faster, the bundle experience feels cleaner, and the free gift pricing that was causing mismatches at checkout is no longer something the team has to worry about.

Shoppers can now move through a bundle offer and arrive at checkout knowing that what they saw is exactly what they are paying for. The migration that once felt like a large and uncertain undertaking ended up being handled cleanly, with every bundle format preserved and every offer behaving exactly the way it was designed to.

For a brand that obsesses over the details in everything it builds, that is not a small thing. FoxSell gave CookDineHost a bundle experience that finally lives up to the same standard they hold across every brand in their portfolio, and that is exactly the kind of outcome this partnership was built to deliver.